14-B: Can’T Switch Off: the Impact of an Attentional Bias on Attitudes

Sunaina Shrivastava; Gaurav Jain; Dhananjay Nayakankuppam; Gary Gaeth

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14-B: Can’T Switch Off: the Impact of an Attentional Bias on Attitudes

Abstract

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14-B: Can’T Switch Off: the Impact of an Attentional Bias on Attitudes

Sunaina Shrivastava, Gaurav Jain, Dhananjay Nayakankuppam and Gary Gaeth

Advances in Consumer Research, Vol.45, p.1059

01/01/2017

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Abstract

We show that individuals’ attention gets chained in incomplete events, even when that attention is normatively unwarranted, i.e, when the outcomes are known and no further action is needed. We show that such a non-normative chaining of attention leads to negative attitudes towards entities associated with the event.

Attitudes

Impact analysis

Studies

Details

Title: Subtitle: 14-B: Can’T Switch Off: the Impact of an Attentional Bias on Attitudes
Creators: Sunaina Shrivastava
Gaurav Jain
Dhananjay Nayakankuppam
Gary Gaeth
Resource Type: Abstract
Publication Details: Advances in Consumer Research, Vol.45, p.1059
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2017
Academic Unit: Marketing
Record Identifier: 9984380577902771

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