Abstract
How Consumers of All Ages Interact with Social Media to Make Social Connections
Asia-Pacific Advances in Consumer Research, Vol.11, pp.335-335
01/01/2015
Abstract
Whereas the need for healthy social relationships is one of the most fundamental needs of all human beings (Baumeister and Leary 1995), young or old, the advent and popularity of social media is only a recent event. By the end of the session, we will have generated an exciting discussion on the causal chains charted below, which are new to marketing and can serve as a research agenda going forward. Via email discussions, participants will brainstorm topics that are of interest to marketing researchers and practitioners, and everyone will contribute to creating a comprehensive literature structure, developing new hypothesis, and discussing potential methodological opportunities and obstacles.
Details
- Title: Subtitle
- How Consumers of All Ages Interact with Social Media to Make Social Connections
- Creators
- Alice WangCatherine ColeYing DingJayson JiaYuwei JiangJing XuYinlong ZhangEcho WanMeng ZhangLeilei GaoFeifei Huang
- Resource Type
- Abstract
- Publication Details
- Asia-Pacific Advances in Consumer Research, Vol.11, pp.335-335
- Publisher
- Association for Consumer Research
- Language
- English
- Date published
- 01/01/2015
- Academic Unit
- Marketing
- Record Identifier
- 9984963126202771
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