How incidental affect alters subsequent judgments:  insights from a human fMRI study

Abstract

Peer reviewed

William Hedgcock, Irwin Levin, Kameko Halfman, Jooyoung Park and Natalie Denburg

Advances in consumer research, Vol.40, pp.160-161

01/01/2012

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Title: Subtitle: How incidental affect alters subsequent judgments: insights from a human fMRI study
Creators: William Hedgcock
Irwin Levin - University of Iowa, Marketing
Kameko Halfman
Jooyoung Park
Natalie Denburg - University of Iowa, Neurology
Resource Type: Abstract
Publication Details: Advances in consumer research, Vol.40, pp.160-161
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2012
Academic Unit: Marketing; Psychological and Brain Sciences; Neurology; Iowa Neuroscience Institute
Record Identifier: 9984071748302771

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