Scamming Depression Era Elders: Neuroanatomical Basis For Poor Decision Making Among Older Adults

Brian K Koestner; William Hedgcock; Kameko Halfmann; Natalie L Denburg

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Scamming Depression Era Elders: Neuroanatomical Basis For Poor Decision Making Among Older Adults

Abstract

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Scamming Depression Era Elders: Neuroanatomical Basis For Poor Decision Making Among Older Adults

Brian K Koestner, William Hedgcock, Kameko Halfmann and Natalie L Denburg

Advances in consumer research, Vol.41, pp.43-44

01/01/2013

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Abstract

Elder fraud is a growing problem. To study the neurobiology behind consumer vulnerability, we examined brain activation patterns of 32 healthy older adults viewing deceptive and non-deceptive advertisements. Results indicated that decreased activation in a region of the prefrontal cortex critical for complex decision making was associated with greater vulnerability.

Neurobiology

Older People

Studies

Decision making

Fraud

Details

Title: Subtitle: Scamming Depression Era Elders: Neuroanatomical Basis For Poor Decision Making Among Older Adults
Creators: Brian K Koestner
William Hedgcock
Kameko Halfmann
Natalie L Denburg
Resource Type: Abstract
Publication Details: Advances in consumer research, Vol.41, pp.43-44
Publisher: Association for Consumer Research; Urbana
ISSN: 0098-9258
Language: English
Date published: 01/01/2013
Academic Unit: Psychological and Brain Sciences; Neurology; Iowa Neuroscience Institute
Record Identifier: 9984071665302771

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