Social Functioning Ability and Consumers' Word of Mouth Behavior - B1

Shiyun Chen; Gary Gaeth; Dhananjay Nayakankuppam

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Social Functioning Ability and Consumers' Word of Mouth Behavior - B1

Abstract

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Social Functioning Ability and Consumers' Word of Mouth Behavior - B1

Shiyun Chen, Gary Gaeth and Dhananjay Nayakankuppam

Advances in Consumer Research, Vol.50, p.794

01/01/2022

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Abstract

In this research, we study how social functioning ability, an individual difference based on people's social competence, impacts people's WoM behavior. We test if interpersonal closeness mediates this relationship. We present two studies that test the hypothesized relationships based on paragraphs describing a consumption experience and reported WoM activity.

Energy Consumption

Social Psychology

Social interaction

Social networks

Word of mouth advertising

Details

Title: Subtitle: Social Functioning Ability and Consumers' Word of Mouth Behavior - B1
Creators: Shiyun Chen
Gary Gaeth
Dhananjay Nayakankuppam
Resource Type: Abstract
Publication Details: Advances in Consumer Research, Vol.50, p.794
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2022
Academic Unit: Marketing
Record Identifier: 9984554851402771

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