Abstract
Temporal Distance and the Endowment Effect
Advances in consumer research, Vol.39, pp.836-837
01/01/2011
Abstract
Research has demonstrated that people often demand more money to sell a product after they own it relative to what they would offer to pay for the product before they own it. This phenomenon has been termed the endowment effect. Prior studies, however, have not investigated whether this phenomenon is affected by temporal distance. This research demonstrates how temporal distance affects buyers' willingness to pay and sellers' willingness to accept.
Details
- Title: Subtitle
- Temporal Distance and the Endowment Effect
- Creators
- Dongwoo KoWilliam HedgcockCatherine Cole
- Resource Type
- Abstract
- Publication Details
- Advances in consumer research, Vol.39, pp.836-837
- ISSN
- 0098-9258
- Publisher
- Association for Consumer Research
- Language
- English
- Date published
- 01/01/2011
- Academic Unit
- Marketing
- Record Identifier
- 9984963227002771
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