Abstract
The Impact of Disadvantage on Self-Efficacy and Locus of Control
Advances in Consumer Research, Vol.50, pp.247-248
01/01/2022
Abstract
Pyrah et al discuss their study on the impact of how a sense of disadvantage impacts consumer locus of control. They find that consumers who feel disadvantaged adopt an external locus of control which impacts associated consumption behaviors (superstitious consumption, reliance on a higher power, etc.), mediated by decreased feelings of self-efficacy. Inequality is rising at an alarming rate worldwide. In the US, for example, the top 1% have had incomes increased five times the level as those in the bottom 90% between 1979 and 2015. While income is an easy to measure metric of inequality, consumers can experience inequality across a number of different domains, making it a salient occurrence in many consumers' lives.
Details
- Title: Subtitle
- The Impact of Disadvantage on Self-Efficacy and Locus of Control
- Creators
- Bryce PyrahChelsea GaloniJing (Alice) Wang
- Resource Type
- Abstract
- Publication Details
- Advances in Consumer Research, Vol.50, pp.247-248
- Publisher
- Association for Consumer Research
- ISSN
- 0098-9258
- Language
- English
- Date published
- 01/01/2022
- Academic Unit
- Marketing
- Record Identifier
- 9984554850302771
Metrics
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