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Before porn was legal: the erotica empire of Beate Uhse
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Before porn was legal: the erotica empire of Beate Uhse

Elizabeth Heineman
University of Chicago Press
2011
DOI: 10.7208/chicago/9780226325231.003.0004

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Abstract

This chapter focuses on the myth of Beate Uhse, the erotica business founded by Beate Uhse-Rotermund. It suggests that Uhse-Rotermund unknowingly created the Beate Uhse myth when she used her life story as a marketing device for the company in 1952 and that the myth created a public narrative linking sexuality, history, and consumption. The chapter contends that Uhse-Rotermund's sexual and domestic situation helped her established respectability among her customers and staff in the early years, and that feminized stories of her personal life found their way into the myth.
Uhse, Beate, 1919-2001 Businesswomen -- Germany Sex-oriented businesses -- Germany -- History Women-owned business enterprises -- Germany -- History Pornography -- Germany -- History

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