Book
ESPN: the making of a sports media empire
University of Illinois Press
2015
Abstract
Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and a near-mystical rapport with its viewers empowers the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine , and 30 for 30 built the network's cultural caché. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "Worldwide Leader in Sports." Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.
Details
- Title: Subtitle
- ESPN: the making of a sports media empire
- Creators
- Travis Vogan - University of Iowa, Journalism and Mass Communication
- Resource Type
- Book
- Publisher
- University of Illinois Press; Urbana
- ISBN
- 9780252097867; 0252039769; 9780252039768; 0252097866; 0252081226; 9780252081224
- eISBN
- 9780252097867; 0252097866
- Number of pages
- viii, 242 pages
- Language
- English
- Date published
- 2015
- Academic Unit
- American Studies; Journalism and Mass Communication
- Record Identifier
- 9983816898902771
Metrics
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