Book chapter
203The impact of Danmaku on TV streaming in East Asia: A systematic review of studies about user comments on top of streaming videos
Television's Streaming Wars, pp.203-215
Routledge
2024
DOI: 10.4324/9781003335641-20
Abstract
Recently, "Danmaku" has become more popular in East Asia, especially in China. It refers to overlaid comments scrolling above streaming videos posted by viewers while watching videos. Originated from Japan, Danmaku was first introduced to Chinese video sharing sites such as AcFun and Bilibili in 2007 and has since become a popular trend on China's online TV streaming sites such as Tencent TV, YouKu, and iQIYI. Unlike traditional TV broadcasting, where viewers can only passively consume content, Danmaku allows viewers to actively engage with the content and each other in real time. A systematic review of Danmaku studies can help us better understand how it has revolutionized the viewing experience by providing an interactive and participatory platform for viewers. The systematic review found that previous studies have connected Danmaku and related concepts such as co-viewing and have applied mass communication theories to explain the phenomenon of Danmuka. Current studies focus on the motivations behind posting and viewing Danmaku in addition to the effects of Danmaku on the enjoyment of streaming content. Future research directions for Danmaku and TV streaming are discussed.
Details
- Title: Subtitle
- 203The impact of Danmaku on TV streaming in East Asia: A systematic review of studies about user comments on top of streaming videos
- Creators
- Bingbing Zhang
- Contributors
- Arienne Ferchaud (Editor)Jennifer M. Proffitt (Editor)
- Resource Type
- Book chapter
- Publication Details
- Television's Streaming Wars, pp.203-215
- Publisher
- Routledge; Abingdon, Oxon
- DOI
- 10.4324/9781003335641-20
- Alternative title
- The impact of Danmaku on TV streaming in East Asia
- Language
- English
- Date published
- 2024
- Academic Unit
- School of Journalism and Mass Communication; Center for Social Science Innovation
- Record Identifier
- 9984463159902771
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