- Title: Subtitle
- Advertising to vulnerable segments
- Creators
- Carolyn Bonifield - University of VermontCatherine Cole - Tippie School of Business at the University of Iowa, United States
- Resource Type
- Book chapter
- Publication Details
- The SAGE Handbook of Advertising, pp.430-444
- DOI
- 10.4135/9781848607897.n27
- Publisher
- Sage Publications; Los Angeles
- Number of pages
- 15
- Language
- English
- Date published
- 2007
- Academic Unit
- Marketing
- Record Identifier
- 9984963044302771
Book chapter
Advertising to vulnerable segments
The SAGE Handbook of Advertising, pp.430-444
Sage Publications
2007
DOI: 10.4135/9781848607897.n27
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