An Associative Model of the Effects of Information Frame on Consumer Behavior

Book chapter

Irwin Levin

Applied behavioural economics. Volume 1, pp.137-143

01/01/1988

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Marketing and Advertising

Microeconomic Theory

Theory of the Household (Consumer Demand)

Title: Subtitle: An Associative Model of the Effects of Information Frame on Consumer Behavior
Creators: Irwin Levin
Contributors: Shlomo Maital (Editor)
Resource Type: Book chapter
Publication Details: Applied behavioural economics. Volume 1, pp.137-143
Language: English
Date published: 01/01/1988
Academic Unit: Marketing; Psychological and Brain Sciences
Record Identifier: 9984963190002771

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