- Title: Subtitle
- Behavioral pricing and price fairness
- Creators
- Lisa E BoltonHaipeng Chen
- Resource Type
- Book chapter
- Publication Details
- New directions in behavioral pricing research, pp.51-78
- Publisher
- World Scientific; New Jersey
- Series
- World scientific book series in marketing; v. 2
- Language
- English
- Date published
- 2024
- Academic Unit
- Marketing
- Record Identifier
- 9984747817202771
Book chapter
Behavioral pricing and price fairness
New directions in behavioral pricing research, pp.51-78
World scientific book series in marketing, v. 2, World Scientific
2024
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