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Cultures of Restraint and Towards an Appraisal of Non-Western News Values
Book chapter

Cultures of Restraint and Towards an Appraisal of Non-Western News Values

Subin Paul and Sujatha Sosale
Rethinking the Sociology of News, pp.57-73
Routledge
2026
DOI: 10.4324/9781042009091-6

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Abstract

Research on Western European and North American news media continues to dominate scholarship in the field of journalism studies. The remedies sought to rectify this imbalance notably include comparative studies across non-Western and Western countries using large-scale surveys or content analyses. At an epistemological level, such studies adopt-often inherently-an Enlightenment-inspired normative frame that makes the comparisons and transpositions possible. On the one hand, these normative frames are necessary placeholders to make sense of the global field of journalism considering existing hierarchies of knowledge production. On the other, such frames are untenable because they conveniently force Enlightenment-based assumptions upon non-Western cultures, which fundamentally exist in tension with those normative assumptions. Departing from such comparative studies and approaches, this article proposes the concept of "cultures of restraint" to understand non-Western journalism practices and news values in a more context-sensitive manner. We demonstrate the utility of this concept by applying it to the case of vernacular language migrant journalists in the Middle East. Drawing on fieldwork and interviews, we illuminate the cultural conditions that shape the journalistic task of redefining "normative" news values, in the process challenging conventional interpretations of news and journalism.
 De-westernizing media studies cultures of restraint Non-Western news values vernacular news cultures postcolonial communication Global South

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