Finding the best ways to combine online and offline shopping features

Book chapter

Aron M. Levin, Irwin P. Levin and C. Edward Heath

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World, pp.375-390

Lawrence Erlbaum

2005

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Title: Subtitle: Finding the best ways to combine online and offline shopping features
Creators: Aron M. Levin - Northern Kentucky University
Irwin P. Levin - University of Iowa
C. Edward Heath - Xavier University, United States
Resource Type: Book chapter
Publication Details: Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World, pp.375-390
Publisher: Lawrence Erlbaum; Mahwah, N.J.
Language: English
Date published: 2005
Academic Unit: Marketing; Psychological and Brain Sciences
Record Identifier: 9984963078802771

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