- Title: Subtitle
- Finding the best ways to combine online and offline shopping features
- Creators
- Aron M. Levin - University of IowaIrwin P. Levin - University of Iowa, MarketingC. Edward Heath - Xavier University, United States
- Resource Type
- Book chapter
- Publication Details
- Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World, pp.375-390
- Series
- Advertising and consumer psychology
- Publisher
- Lawrence Erlbaum Associates; Malwah, NJ
- Language
- English
- Date published
- 2005
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963217702771
Book chapter
Finding the best ways to combine online and offline shopping features
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World, pp.375-390
Advertising and consumer psychology, Lawrence Erlbaum Associates
2005
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