Book chapter
Interrogating 'Credible Chhattisgarh': Photography and the Construction of a New Indian State
Photography in India, pp.135-148
Bloomsburgy Academic
2018
DOI: 10.4324/9781003103790-12
Abstract
This chapter explores the efficacy of official tourism destination imagery employed in the promotional campaigns of the state 'Chhattisgarh: Full of Surprises' and 'Credible Chhattisgarh' in construing a 'Chhattisgarhi' identity and the ways in which it mobilizes imaginary bonds of statehood. Advertising photography, according to Malcolm Brand, not only informs the consumers of the choices available to them in the market, as in this case informing potential tourists about travelling opportunities in Chhattisgarh, it also simultaneously engenders desire. In establishing the relation between photography and commodity culture, Anandi Ramamurthy observes how 'tourists, having already consumed an array of exotic and glamourized photographs of the place before arrival, search out these very images and sites to visit and photograph in order to feel that their trip is complete'. Photography plays a crucial role in the production of this spectacle through visualizing these myths and influencing public imagination.
Details
- Title: Subtitle
- Interrogating 'Credible Chhattisgarh': Photography and the Construction of a New Indian State
- Creators
- Avrati BhatnagarAvrati Bhatnagar
- Contributors
- Aileen Blaney (Editor)Chinar Shah (Editor)
- Resource Type
- Book chapter
- Publication Details
- Photography in India, pp.135-148
- DOI
- 10.4324/9781003103790-12
- Publisher
- Bloomsburgy Academic; New York, NY
- Alternative title
- Photography and the Construction of a New Indian State
- Language
- English
- Date published
- 2018
- Academic Unit
- History
- Record Identifier
- 9985217119202771
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