Book chapter
Netflix
From Networks to Netflix, pp.201-212
Routledge, Second edition
2023
DOI: 10.4324/9781003099499-22
Abstract
Netflix’s global expansion has required new innovations in the channel brand hierarchy as the company seeks to promote both its service and its programming in unfamiliar territories. Examining strategies of translation and personalization closely reveals how brand hierarchies are increasingly rooted in the technological affordances of different content delivery systems.
Details
- Title: Subtitle
- Netflix
- Creators
- Timothy HavensRyan Stoldt
- Resource Type
- Book chapter
- Publication Details
- From Networks to Netflix, pp.201-212
- Edition
- Second edition
- Publisher
- Routledge; New York
- DOI
- 10.4324/9781003099499-22
- Language
- English
- Date published
- 2023
- Academic Unit
- Communication Studies; African American Studies
- Record Identifier
- 9984530394102771
Metrics
5 Record Views