Book chapter
Online cultural backlash? sexism and political user-generated content
Women in the Digital World, pp.142-161
Routledge
2023
DOI: 10.4324/9781003375937-9
Abstract
Prior research highlights substantial beneficial effects of political user-generated content (UGC) in society, such as diversifying political viewpoints, mobilizing the electorate, and fostering citizens' civic engagement. However, important user asymmetries exist when creating political content. Gender, age, media uses, and skills gaps have been identified as key variables predicting UGC. This study addressed the political UGC gender gap from a political perspective. We build on previous theory about feminist media studies, political polarization, and cultural backlash theory to disentangle whether hostile sexism predicts UGC creation. Drawing on online survey data from four well-established democracies, we find that those individuals holding hostile sexist views are more likely to generate political content online. Further implications for democracy and the role of women in the digital sphere are discussed.
Details
- Title: Subtitle
- Online cultural backlash? sexism and political user-generated content
- Creators
- Isabel InguanzoBingbing ZhangHomero Gil de Zúñiga
- Contributors
- Anya Schiffrin (Editor)Karolina Koc-Michalska (Editor)Michelle Ferrier (Editor)
- Resource Type
- Book chapter
- Publication Details
- Women in the Digital World, pp.142-161
- Publisher
- Routledge; New York, NY
- DOI
- 10.4324/9781003375937-9
- Language
- English
- Date published
- 2023
- Academic Unit
- School of Journalism and Mass Communication; Center for Social Science Innovation
- Record Identifier
- 9984446716502771
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