Putting context effects in context: the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment

Book chapter

Dhananjay Nayakankuppam and Joseph R Priester

Handbook of brand relationships , pp.305-326

2009

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Title: Subtitle: Putting context effects in context: the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment
Creators: Dhananjay Nayakankuppam
Joseph R Priester
Resource Type: Book chapter
Publication Details: Handbook of brand relationships , pp.305-326
Language: English
Date published: 2009
Academic Unit: Marketing
Record Identifier: 9984380708902771

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