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The Birth of ESPN, a Sports Junkie’s Nirvana
Book chapter

The Birth of ESPN, a Sports Junkie’s Nirvana

TRAVIS Vogan
Replays, Rivalries, and Rumbles, pp.161-170
University of Illinois Press
10/30/2017
DOI: 10.5406/j.ctt1ws7w3w.23

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Abstract

Six weeks prior to the cable sports television network ESPN’s September 7, 1979, launch,Sports Illustratedmedia critic William O. Johnson speculated on the outlet’s potential impact. “ESPN,” he claimed, “may become the biggest thing in TV sports sinceMonday Night Footballand night-time World Series games.” ESPN—the self-dubbed “Worldwide Leader in Sports” that a 2012 Forbes report named the world’s most valuable media property—has met and surpassed Johnson’s prophecy. In fact, ESPN took overMonday Night Footballfrom fellow Walt Disney Company property and former parent company ABC in 2006. What’s more, itsMonday Night Footballbroadcasts
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