Book chapter
The Business and Cultural Functions of Global Television Fairs
Handbuch Unterhaltungsproduktion, pp.195-208
VS Verlag für Sozialwissenschaften
2010
DOI: 10.1007/978-3-531-92252-2_12
Abstract
While the technical capacity for worldwide television broadcasting has existed at least since 1967, when the live program Our World was beamed to thirty-one countries (Parks, 2003), the cultural challenges facing transnational television exchanges have proved more formidable. Even within a single nation, cultural trends and audience tastes are fickle and unpredictable, making television programs risky commercial ventures. The added cultural differences that those programs face when they cross national, ethnic, and linguistic boundaries make it even more difficult to predict the potential popularity of any single television program. Nevertheless, international syndication markets have become more and more important for funding television production around the world over the past two decades (Havens 2006). Consequently, the global television business has developed a variety of strategies to deal with the risks posed by worldwide cultural differences. Central to these strategies are the relationships, reputations, and brand identities that get expressed and renewed at the global television sales fairs.
Details
- Title: Subtitle
- The Business and Cultural Functions of Global Television Fairs
- Creators
- Timothy Havens
- Contributors
- Andreas Will (Editor)
- Resource Type
- Book chapter
- Publication Details
- Handbuch Unterhaltungsproduktion, pp.195-208
- Publisher
- VS Verlag für Sozialwissenschaften; Wiesbaden
- DOI
- 10.1007/978-3-531-92252-2_12
- Date published
- 2010
- Academic Unit
- Communication Studies; African American Studies
- Record Identifier
- 9984090791702771
Metrics
20 Record Views