- Title: Subtitle
- The effects of multiple product endorsements by celebrities on consumer attitudes and intentions: An extension
- Creators
- Ainsworth A. Bailey - University of ToledoCatherine A. Cole - University of Iowa
- Resource Type
- Book chapter
- Publication Details
- Sports Marketing and the Psychology of Marketing Communication, pp.133-157
- Publisher
- L. Erlbaum Associates; Mahwah, NJ
- Language
- English
- Date published
- 2004
- Academic Unit
- Marketing
- Record Identifier
- 9984963234202771
Book chapter
The effects of multiple product endorsements by celebrities on consumer attitudes and intentions: An extension
Sports Marketing and the Psychology of Marketing Communication, pp.133-157
L. Erlbaum Associates
2004
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