The new influence of social media

Book chapter

Lakshman Krishnamurthi and Shyam Gopinath

Kellogg on marketing, pp.307-318

Wiley, Second

2010

DOI: 10.1002/9781119199892.ch14

View Online

Beziehungsmarketing

Online-Marketing

Social Web

Virales Marketing

Title: Subtitle: The new influence of social media
Creators: Lakshman Krishnamurthi
Shyam Gopinath
Contributors: Alice M Tybout (Editor)
Bobby J. Calder (Editor) - Northwestern University
Resource Type: Book chapter
Publication Details: Kellogg on marketing, pp.307-318
Edition: Second
DOI: 10.1002/9781119199892.ch14
Publisher: Wiley
Language: English
Date published: 2010
Academic Unit: Marketing
Record Identifier: 9984696578802771

8 Record Views