Objectives: By examining web analytics data, this poster discusses what makes a pharmacy subject guide popular. Method: The Liaison Librarian to the College of Pharmacy has customized and continues to update a web-based subject guide for the PharmD curriculum. Among hundreds of subject guides developed at the University of Iowa Libraries, this guide has been consistently ranked as the most popular. This poster examines the subject guide’s web analytics data for the last two years.
Results:The Pharmacy guide received a total of 129, 998 hits in 2011 and 149,103 in 2012. In both years, Pharmacy Practice Laboratory (PPL) course management website accounted for most of the traffic (77,674 hits in 2011 and 91,762 hits in 2012), comprising more than half of the total hits. The second biggest traffic source was direct traffic (7,908 hits in 2011 and 13,462 hits in 2012), meaning users know the URL. Other major traffic sources included library website, College of Pharmacy website, Google and Bing. Implications:At the University of Iowa, information literacy has been increasingly incorporated into the PharmD curriculum, and the Liaison Librarian shares the teaching load of drug information and literature searching skills with two faculty members in PPL. PPL website being the biggest traffic source for the Pharmacy guide suggests collaboration between the librarian and the faculty has been effective in promoting library resources and making them popular.