In the spirit of the theme "Coming Together," two embedded liaison librarians with outreach responsibilities will describe our collaborative approach to the outreach and advancement of our library. We will share how our library, as one of several branch libraries, comes together with the main campus library to share responsibility for social media and support one another's marketing efforts. This sharing and support requires considerable planning and thought about target audiences and message scope. We will talk about how we cultivate and strengthen our relationship with the main library and others to provide our students and faculty with personalized assistance in addition to an extensive array of library services.
In this session, we will share two case studies to illustrate how we have targeted science-minded students and faculty with outreach activities at our institution. First, we will talk about our recent event called "Chemists Celebrate Earth Day!" and the associated challenges and opportunities. This event was designed in cooperation with a chemistry faculty member and her graduate students to align with the campus-wide theme semester "Climate for Change." Second, we will discuss how we worked with campus partners to attract hundreds of visitors to the library in the weeks leading up to and culminating in the 2017 solar eclipse. We will show how our events have tied in with our exhibits and social media presence, and how we have coordinated these activities to promote scientific literacy, information literacy, and awareness of library services.