Conference proceeding
A Curious Case of Curiosity: an Integrative Review of Recent and Seemingly Contradictory Findings
Advances in Consumer Research, Vol.48, p.886
01/01/2020
Abstract
Many studies have been published recently on curiosity. However, the findings of these studies are disparate or even apparently contradictory. For example, some studies suggest that curiosity is "bad"--leading people to expose themselves to miseries, while other studies suggest that curiosity is "good"--leading to happiness and joy. Closely related to curiosity is the notion of uncertainty, because curiosity arises from uncertainty in information. Like recent findings on curiosity, recent findings on uncertainty also yield seemingly contradictory findings. For example, Gneezy, List and Wu find that people dread uncertainty, so much so that they would rather have a dominated certain reward than a dominating uncertain reward while Shen and coauthors find that people embrace uncertainty, so much so that they are more motivated to work for a dominated uncertain reward than a dominating certain reward. Other authors also report positive effects of uncertainty.
Details
- Title: Subtitle
- A Curious Case of Curiosity: an Integrative Review of Recent and Seemingly Contradictory Findings
- Creators
- Christopher HseeBowen Ruan
- Resource Type
- Conference proceeding
- Publication Details
- Advances in Consumer Research, Vol.48, p.886
- Publisher
- Association for Consumer Research
- ISSN
- 0098-9258
- Language
- English
- Date published
- 01/01/2020
- Academic Unit
- Marketing
- Record Identifier
- 9984380642502771
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