A Model for Predicting Contrast and Assimilation Effects in Brand Alliances: The Case of Dual Branding

Conference proceeding

Aron Levin and Irwin Levin

Advances in consumer research, Vol.25

01/01/1998

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Title: Subtitle: A Model for Predicting Contrast and Assimilation Effects in Brand Alliances: The Case of Dual Branding
Creators: Aron Levin
Irwin Levin
Resource Type: Conference proceeding
Publication Details: Advances in consumer research, Vol.25
ISSN: 0098-9258
Publisher: Association for Consumer Research
Language: English
Date published: 01/01/1998
Academic Unit: Marketing; Psychological and Brain Sciences
Record Identifier: 9984963185402771

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