An Analysis of Consumer Reactions to the Unique Features of Product Bundles

Conference proceeding

Gary Gaeth, Irwin Levin, Larry Menke and Goutam Chakraborty

Advances in consumer research, Vol.22

01/01/1995

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Title: Subtitle: An Analysis of Consumer Reactions to the Unique Features of Product Bundles
Creators: Gary Gaeth
Irwin Levin
Larry Menke
Goutam Chakraborty
Resource Type: Conference proceeding
Publication Details: Advances in consumer research, Vol.22
ISSN: 0098-9258
Publisher: Association for Consumer Research
Language: English
Date published: 01/01/1995
Academic Unit: Marketing; Psychological and Brain Sciences
Record Identifier: 9984963122802771

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