Conference proceeding
Attitudes Toward 'Buy America First' and Preferences for American and Japanese Cars: A Different Role for Country-of-Origin Information
Advances in consumer research, Vol.20, pp.625-629
01/01/1993
Abstract
Subjects rank-ordered their likelihood of purchasing an automobile from each of six companies described by country of origin (America or Japan) and percentage of American and Japanese workers. Additional questions measured perceived differences in quality between American and Japanese cars and workers, and reactions to "Buy America First." Subjects tended to assign more favorable characteristics to Japanese cars and workers, but most endorsed "Buy America First" and gave preferential rankings to American companies and companies that employed mostly American workers. Country-of-origin appears to invoke both feelings of nationalism and perceptions of quality, with nationalistic biases predominating in pre-purchase considerations.
Details
- Title: Subtitle
- Attitudes Toward 'Buy America First' and Preferences for American and Japanese Cars: A Different Role for Country-of-Origin Information
- Creators
- Irwin P LevinJ D JasperJohn D MittelstaedtGary J Gaeth
- Resource Type
- Conference proceeding
- Publication Details
- Advances in consumer research, Vol.20, pp.625-629
- ISSN
- 0098-9258
- Publisher
- Association for Consumer Research
- Language
- English
- Date published
- 01/01/1993
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963242302771
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