Consumer influence on product variety decisions

Lifang Wu; Renato De Matta; Timothy J Lowe

doi:10.1109/ICMIT.2010.5492780

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Conference proceeding

Consumer influence on product variety decisions

Lifang Wu, Renato De Matta and Timothy J Lowe

2010 IEEE International Conference on Management of Innovation & Technology, pp.444-449

06/2010

DOI: 10.1109/ICMIT.2010.5492780

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Abstract

In this paper, we study how the heterogeneous consumer valuation of product quality influences the firm's product variety decisions, i.e. (a) the product variety in a product line; (b) the quality of every individual product; and (c) the product prices. First we consider in our analysis a simple uniform consumer valuation distribution (CVD). Then we shift to more complex CVDs such as the triangular and Weibull-based consumer valuation distributions which could represent a wide range of CVDs e.g. discount store customers to luxury store customers.

Cities and towns

Consumer products

Cost accounting

Educational institutions

Marketing

Marketing and sales

Marketing management

Pricing

Product development

Product Quality

Production

Stochastic processes

Details

Title: Subtitle: Consumer influence on product variety decisions
Creators: Lifang Wu - Xavier University
Renato De Matta - University of Iowa
Timothy J Lowe - University of Iowa
Resource Type: Conference proceeding
Publication Details: 2010 IEEE International Conference on Management of Innovation & Technology, pp.444-449
Publisher: IEEE
DOI: 10.1109/ICMIT.2010.5492780
Language: English
Date published: 06/2010
Academic Unit: Business Analytics
Record Identifier: 9984380388402771

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