Contagious Endowment Effect

Tae-Hyung Pyo; Thomas Gruca; JaeHwan Kwon; Dhananjay Nayakankuppam

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Conference proceeding

Peer reviewed

Contagious Endowment Effect

Tae-Hyung Pyo, Thomas Gruca, JaeHwan Kwon and Dhananjay Nayakankuppam

Advances in Consumer Research, Vol.44, pp.597-598

01/01/2016

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Abstract

The endowment effect has traditionally been studied as a fairly static phenomenon at a transaction level of analysis. We propose that the endowment effect is dynamic and can be transferred from one transaction to another. We report the results of both a controlled laboratory experiment and a field study.

Endowment

Impact analysis

Studies

Details

Title: Subtitle: Contagious Endowment Effect
Creators: Tae-Hyung Pyo
Thomas Gruca
JaeHwan Kwon
Dhananjay Nayakankuppam
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.44, pp.597-598
ISSN: 0098-9258
Publisher: Association for Consumer Research
Language: English
Date published: 01/01/2016
Academic Unit: Marketing
Record Identifier: 9984380593102771

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