Creating Happiness By First Inducing and Then Satisfying a Desire: the Case of Curiosity

Christopher Hsee; Bowen Ruan; Zoe Lu

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Creating Happiness By First Inducing and Then Satisfying a Desire: the Case of Curiosity

Conference proceeding

Peer reviewed

Creating Happiness By First Inducing and Then Satisfying a Desire: the Case of Curiosity

Christopher Hsee, Bowen Ruan and Zoe Lu

Advances in Consumer Research, Vol.43, p.287

01/01/2015

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Abstract

The current research shows, in the realm of curiosity, that first inducing a desire and then satisfying it can produce a net gain in happiness (hedonic experience), but that laypeople are unaware of this effect and do not actively seek curiosity.

Consumer behavior

Happiness

Laity

Studies

Details

Title: Subtitle: Creating Happiness By First Inducing and Then Satisfying a Desire: the Case of Curiosity
Creators: Christopher Hsee
Bowen Ruan
Zoe Lu
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.43, p.287
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2015
Academic Unit: Marketing
Record Identifier: 9984380654002771

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