Curiosity Kills the Cat

Christopher Hsee; Bowen Ruan

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Conference proceeding

Peer reviewed

Curiosity Kills the Cat

Christopher Hsee and Bowen Ruan

Advances in Consumer Research, Vol.43, p.62

01/01/2015

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Abstract

Curiosity is one of the most deeply-rooted human (and feline?) tendencies. Through a series of experiments, we show that curiosity and the desire to resolve it can be so strong that curious individuals will seek information which they know will not bring them benefits, but rather will bring them misery.

Consumer behavior

Emotions

Experiments

Studies

Details

Title: Subtitle: Curiosity Kills the Cat
Creators: Christopher Hsee
Bowen Ruan
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.43, p.62
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2015
Academic Unit: Marketing
Record Identifier: 9984380740602771

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