Do You Believe in Love At First Sight? I Do: Implicit Self-Theories and Attitude Strength

JaeHwan Kwon; Dhananjay Nayakankuppam

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Do You Believe in Love At First Sight? I Do: Implicit Self-Theories and Attitude Strength

Conference proceeding

Peer reviewed

Do You Believe in Love At First Sight? I Do: Implicit Self-Theories and Attitude Strength

JaeHwan Kwon and Dhananjay Nayakankuppam

Advances in Consumer Research, Vol.40, p.989

01/01/2012

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Abstract

A consistent finding in the attitude literature is that strong attitudes are products of effortful cognitive elaboration (Petty and Wegener 1999). We argue that the link between elaboration and attitude strength could be more complicated: depending on implicit self-theories, individuals may form strong attitudes without elaboration.

Cognition & reasoning

Consumer attitudes

Studies

Details

Title: Subtitle: Do You Believe in Love At First Sight? I Do: Implicit Self-Theories and Attitude Strength
Creators: JaeHwan Kwon
Dhananjay Nayakankuppam
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.40, p.989
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2012
Academic Unit: Marketing
Record Identifier: 9984380605202771

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