Does Bodily Feedback Signal Differential Psychological Distance? the Effect of Approach and Avoidance Motor Action Signals on the Level of Construal For Mental Representation

Fang-Chi Lu; Dhananjay Nayakankuppam

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Does Bodily Feedback Signal Differential Psychological Distance? the Effect of Approach and Avoidance Motor Action Signals on the Level of Construal For Mental Representation

Fang-Chi Lu and Dhananjay Nayakankuppam

Advances in Consumer Research, Vol.38, p.1

01/01/2011

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Abstract

This research proposed that bodily feedback (approach and avoidance motor actions) signals differential psychological distance, thus influencing the level of construal for mental representation of objects or events. When performing arm extension (flexion) contraction, people tend to form a mental representation in higher (lower)-level, more abstract (concrete) terms, and categorize things at a superordinate (subordinate) category.

Cognitive psychology

Nonverbal communication

Social psychology

Studies

Details

Title: Subtitle: Does Bodily Feedback Signal Differential Psychological Distance? the Effect of Approach and Avoidance Motor Action Signals on the Level of Construal For Mental Representation
Creators: Fang-Chi Lu
Dhananjay Nayakankuppam
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.38, p.1
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2011
Academic Unit: Marketing
Record Identifier: 9984380587702771

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