Does Size Matter? Only When They Touch: Package Size and Scale of Contamination

Chelsea Galoni; Derek Taylor; Theodore Noseworthy

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Does Size Matter? Only When They Touch: Package Size and Scale of Contamination

Conference proceeding

Peer reviewed

Does Size Matter? Only When They Touch: Package Size and Scale of Contamination

Chelsea Galoni, Derek Taylor and Theodore Noseworthy

Advances in Consumer Research, Vol.43, p.785

01/01/2015

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Abstract

Predicated on the law of contagion and research on packaging size inferences, we establish that the magnitude of contamination strengthens as the package size of a target product increases. Our results show that contamination does scale with the size of packaging and offers a new way of confirming contamination manipulations.

Contamination

Packaging

Production increases

Studies

Details

Title: Subtitle: Does Size Matter? Only When They Touch: Package Size and Scale of Contamination
Creators: Chelsea Galoni
Derek Taylor
Theodore Noseworthy
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.43, p.785
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2015
Academic Unit: Marketing
Record Identifier: 9984380710702771

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