Endorser influence on product judgment and choice: A comparative study of children and their parents

Conference proceeding

Aron M. Levin and Irwin P. Levin

Advances in consumer research, Vol.36, pp.888-891

2009

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Title: Subtitle: Endorser influence on product judgment and choice: A comparative study of children and their parents
Creators: Aron M. Levin - Northern Kentucky University
Irwin P. Levin - University of Iowa
Resource Type: Conference proceeding
Publication Details: Advances in consumer research, Vol.36, pp.888-891
ISSN: 0098-9258
Number of pages: 4
Language: English
Date published: 2009
Academic Unit: Marketing; Psychological and Brain Sciences
Record Identifier: 9984963212402771

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