Conference proceeding
Engineered Essence and Authenticity
Advances in Consumer Research, Vol.45, p.607
01/01/2017
Abstract
We propose a multi-process model of branded product authenticity. Branded products can gain authenticity from both contagious essence transfer and engineering of essence through instructed transformations. These processes are independent, function through distinct psychological mechanisms, and have consequences for product valuation.
Details
- Title: Subtitle
- Engineered Essence and Authenticity
- Creators
- Chelsea GaloniBrendan StrejcekKent Grayson
- Resource Type
- Conference proceeding
- Publication Details
- Advances in Consumer Research, Vol.45, p.607
- Publisher
- Association for Consumer Research
- ISSN
- 0098-9258
- Language
- English
- Date published
- 01/01/2017
- Academic Unit
- Marketing
- Record Identifier
- 9984380610602771
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