Getting Nothing Feels Fairer Than Getting Something: How Allocation Outcomes Invoke Different Allocation Rules

Minzhe Xu; Bowen Ruan

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Getting Nothing Feels Fairer Than Getting Something: How Allocation Outcomes Invoke Different Allocation Rules

Conference proceeding

Peer reviewed

Getting Nothing Feels Fairer Than Getting Something: How Allocation Outcomes Invoke Different Allocation Rules

Minzhe Xu and Bowen Ruan

Advances in Consumer Research, Vol.48, p.794

01/01/2020

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Abstract

We investigate perceived fairness regarding resource allocation between two entities in a performance-based setting. We find that people perceive allocating no resource (vs. a small compensation amount) to the low performer to be fairer. The mechanism concerns the extent to which each allocation conforms to the allocation rule it invokes.

Compensation

Resource allocation

Studies

Details

Title: Subtitle: Getting Nothing Feels Fairer Than Getting Something: How Allocation Outcomes Invoke Different Allocation Rules
Creators: Minzhe Xu
Bowen Ruan
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.48, p.794
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2020
Academic Unit: Marketing
Record Identifier: 9984380619702771

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