Conference proceeding
Grip Not to Slip: How Haptic Roughness Leads to Psychological Ownership
Advances in Consumer Research, Vol.44, p.225
01/01/2016
Abstract
In a series of studies, we found that haptic roughness leads to a greater perception of psychological ownership, and longer interactions, compared to smoothness. We conjecture that this is because rougher objects are easier to grip leading to more control, an antecedent of psychological ownership.
Details
- Title: Subtitle
- Grip Not to Slip: How Haptic Roughness Leads to Psychological Ownership
- Creators
- Bowen RuanJoann PeckRobin TannerLiangyan Wang
- Resource Type
- Conference proceeding
- Publication Details
- Advances in Consumer Research, Vol.44, p.225
- Publisher
- Association for Consumer Research
- ISSN
- 0098-9258
- Language
- English
- Date published
- 01/01/2016
- Academic Unit
- Marketing
- Record Identifier
- 9984380745702771
Metrics
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