Conference proceeding
How Does Fundraiser-claimed Product Innovation Influence Crowdfunding Outcomes
Proceedings of the 56th Annual Hawaii International Conference on System Sciences, pp.3777-3785
01/01/2023
DOI: 10.24251/HICSS.2023.462
Abstract
The crowdfunding platforms have always been dedicated to supporting and inspiring innovative, and creative campaigns. However, limited research has been done to examine the fundraiser-claimed product innovation in campaign descriptions and its relation to fundraising performance. In this paper, we aim to tackle this important yet understudied problem. More specifically, we adopt a deep learning-based approach to extract sentences that contain innovation claims from project descriptions. We then conduct an empirical analysis to study the relation between fundraiser-claimed product innovation and crowdfunding performance by using a large sample consisting of 11,521 projects collected from Kickstarter across 4 project categories. Findings show a statistically significant association between fundraiser-claimed product innovation and crowdfunding performance. Additionally, the number of focal project innovation claims has a curvilinear relationship (inverted 'U' shape) with crowdfunding performance. Our study contributes to both product innovation detection and crowdfunding literature by demonstrating the association between product innovation presentation and crowdfunding performance.
Details
- Title: Subtitle
- How Does Fundraiser-claimed Product Innovation Influence Crowdfunding Outcomes
- Creators
- Min Zhang - Univ Iowa, Iowa City, IA 52242 USALing Tong - Univ Iowa, Iowa City, IA 52242 USAJiazi Liu - Dongbei Univ Finance & Econ, Dalian, Peoples R ChinaWei Liu - Dongbei Univ Finance & Econ, Dalian, Peoples R ChinaWeiguo Fan - Univ Iowa, Iowa City, IA 52242 USA
- Contributors
- Tung X Bui (Editor)
- Resource Type
- Conference proceeding
- Publication Details
- Proceedings of the 56th Annual Hawaii International Conference on System Sciences, pp.3777-3785
- DOI
- 10.24251/HICSS.2023.462
- Publisher
- HICSS
- Number of pages
- 9
- Language
- English
- Date published
- 01/01/2023
- Academic Unit
- Business Analytics
- Record Identifier
- 9984799690602771
Metrics
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