Impact of Numerosity on Allocation Behavior

Sunaina Shrivastava; Gaurav Jain; Dhananjay Nayakankuppam; Gary Gaeth; Irwin Levin

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Impact of Numerosity on Allocation Behavior

Conference proceeding

Peer reviewed

Impact of Numerosity on Allocation Behavior

Sunaina Shrivastava, Gaurav Jain, Dhananjay Nayakankuppam, Gary Gaeth and Irwin Levin

Advances in Consumer Research, Vol.45, pp.479-780

01/01/2017

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Abstract

Across four experiments, we show that numerical values representing the quantity of a resource systematically bias decision-makers’ perception of the quantity to be less than, adequate, or more than adequate. The bias significantly impacts decision makers’ final allocations. Thus, the paper demonstrates and explains the impact of numerosity-bias on allocation-behavior.

Consumer Behavior

Bias

Decision making

Perceptions

Resource allocation

Studies

Details

Title: Subtitle: Impact of Numerosity on Allocation Behavior
Creators: Sunaina Shrivastava
Gaurav Jain
Dhananjay Nayakankuppam
Gary Gaeth
Irwin Levin
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.45, pp.479-780
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2017
Academic Unit: Marketing; Psychological and Brain Sciences
Record Identifier: 9984380615202771

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