Conference proceeding
Money, Product, and Individual: the Influence of Affective Interactions on Purchase Intentions
Advances in Consumer Research, Vol.35, p.1
01/01/2008
Abstract
The product, the individual, and money (the medium of transaction) are three critical components of a purchase decision. Past research has shown that both products and money bills can generate high and low levels of affect. The product can be hedonic (high positive affect) or utilitarian (low positive affect). Money in big denominations generate higher affect than money in smaller denominations. Across three experiments, we examined how money-induced affect interacts with both product-induced affect and consumers' affective traits to subsequently influence purchase intentions.
Details
- Title: Subtitle
- Money, Product, and Individual: the Influence of Affective Interactions on Purchase Intentions
- Creators
- Himanshu MishraArul MishraDhananjay Nayakankuppam
- Resource Type
- Conference proceeding
- Publication Details
- Advances in Consumer Research, Vol.35, p.1
- Publisher
- Association for Consumer Research
- ISSN
- 0098-9258
- Language
- English
- Date published
- 01/01/2008
- Academic Unit
- Marketing
- Record Identifier
- 9984380588402771
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