Conference proceeding
Organizational Forms as Complements: The Case Of Multi-Outlet Hierarchies Within and Across Franchised Chains
Proceedings & Membership Directory - Academy of Management, Vol.2002(1), pp.T1-T6
08/2002
DOI: 10.5465/apbpp.2002.7516543
Abstract
Recent academic work has investigated the performance implications of chain affiliation of retail and service outlets. We argue that affiliation acts as a substitute or complement of other owner attributes, such as multiple outlet ownership, level of experience and distance to headquarters. Combining theory from literatures on organizational size, experience, organizational learning and knowledge transfer, we develop hypotheses around three specific notions: that chain affiliation helps owners by (1) allowing them to enjoy economies of scale and knowledge transfer within their hierarchy, (2) reducing or eliminating the need for an owner to gain their own experience, and (3) reducing or eliminating the difficulties of coordination of outlets across geographic distance. Using outlet-level survival data in two service industries, hotels and pizza restaurants, we find that the first two of these notions are strongly supported in both industries. The third is supported for hotels, but not for pizza restaurants. In the case of the restaurants, geographical distance to headquarters reduces survival probabilities for both chain affiliated and independent outlets.
Details
- Title: Subtitle
- Organizational Forms as Complements: The Case Of Multi-Outlet Hierarchies Within and Across Franchised Chains
- Creators
- Arturs KalninsKyle J Mayer
- Resource Type
- Conference proceeding
- Publication Details
- Proceedings & Membership Directory - Academy of Management, Vol.2002(1), pp.T1-T6
- DOI
- 10.5465/apbpp.2002.7516543
- ISSN
- 0065-0668
- eISSN
- 2151-6561
- Language
- English
- Date published
- 08/2002
- Academic Unit
- Management and Entrepreneurship
- Record Identifier
- 9984380703902771
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