Pathogen Fear and the Familiar

Chelsea Galoni; Gregory Carpenter; Hayagreeva Rao

Back

Conference proceeding

Peer reviewed

Pathogen Fear and the Familiar

Chelsea Galoni, Gregory Carpenter and Hayagreeva Rao

Advances in Consumer Research, Vol.45, p.605

01/01/2017

View Online

Abstract

Motivated by theories of contagion and emotion, we demonstrate an asymmetric effect of pathogen presence on demand. Using CDC and Google FluTrends data, we estimate weekly pathogen density by state. We use this index alongside state-level retail scanner data to demonstrate differences in purchasing patterns for familiar and non-familiar products.

Asymmetry

Emotions

Motivation

Pathogens

Studies

Details

Title: Subtitle: Pathogen Fear and the Familiar
Creators: Chelsea Galoni
Gregory Carpenter
Hayagreeva Rao
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.45, p.605
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2017
Academic Unit: Marketing
Record Identifier: 9984380701402771

Metrics

2 Record Views