Conference proceeding
Privileged And Picky: How Entitlement Impacts Product Acceptance Range of Advantaged vs. Disadvantaged Consumers
Advances in consumer research, Vol.51, pp.368-369
01/01/2023
Abstract
Inequality continues to grow, further separating the "haves" (advantaged) from the "have-nots" (disadvantaged). In the United States, for example, the top 1% have had incomes increased five times the level as those in the bottom 90% between 1979 and 2015. Aside from income and wealth inequalities, attention has been devoted to many other types of inequalities such as racial, gender, gender identity, and sexual orientation. In this work, we study how a sense of disadvantage, the feeling that one is worse off due to inequalities, impacts pickiness in consumer settings, which is defined as a narrow range of acceptance around a specific ideal point. Overall, we find that those who feel disadvantaged are less picky. Furthermore, we find that these differences are driven by psychological entitlement and moderated by fairness perceptions.
Details
- Title: Subtitle
- Privileged And Picky: How Entitlement Impacts Product Acceptance Range of Advantaged vs. Disadvantaged Consumers
- Creators
- Bryce PyrahChelsea GaloniJing Wang
- Resource Type
- Conference proceeding
- Publication Details
- Advances in consumer research, Vol.51, pp.368-369
- Publisher
- Association for Consumer Research
- ISSN
- 0098-9258
- Language
- English
- Date published
- 01/01/2023
- Academic Unit
- Marketing
- Record Identifier
- 9984774235502771
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