Reaction Utility

Christopher Hsee; Yang Yang; Bowen Ruan; Fengyan Cai

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Conference proceeding

Peer reviewed

Reaction Utility

Christopher Hsee, Yang Yang, Bowen Ruan and Fengyan Cai

Advances in Consumer Research, Vol.42, p.515

01/01/2014

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Abstract

We find people like to see reactions to their actions even if the reactions are non-positive and non-informative. For example, in a field experiment, we found coffee shop customers inserted coins in a donation box if it emitted a noise when a coin was inserted than if not.

Coffeehouses

Consumer behavior

Studies

Details

Title: Subtitle: Reaction Utility
Creators: Christopher Hsee
Yang Yang
Bowen Ruan
Fengyan Cai
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.42, p.515
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2014
Academic Unit: Marketing
Record Identifier: 9984380758502771

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