Self and the World: Implicit Self-Theory and Biased Motivation in Human Judgment and Decision Making

Jaehwan Kwon; Dhananjay Nayakankuppam

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Self and the World: Implicit Self-Theory and Biased Motivation in Human Judgment and Decision Making

Conference proceeding

Peer reviewed

Self and the World: Implicit Self-Theory and Biased Motivation in Human Judgment and Decision Making

Jaehwan Kwon and Dhananjay Nayakankuppam

Advances in Consumer Research, Vol.43, p.34

01/01/2015

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Abstract

We propose that entity theorists are likely to pursue efficiency of judgments. As such, they easily make quick judgments from a small sample of information. In contrast, incremental theorists are likely to pursue accuracy of judgments, such that they "hesitate" to make judgments until they collect more information.

Decision making

Information processing

Judgment

Studies

Details

Title: Subtitle: Self and the World: Implicit Self-Theory and Biased Motivation in Human Judgment and Decision Making
Creators: Jaehwan Kwon
Dhananjay Nayakankuppam
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.43, p.34
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2015
Academic Unit: Marketing
Record Identifier: 9984380611302771

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