The Effects of Mindset Abstraction on Memory-Based Consideration Set Formation

Fang-Chi Lu; Dhananjay Nayakankuppam

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The Effects of Mindset Abstraction on Memory-Based Consideration Set Formation

Conference proceeding

Peer reviewed

The Effects of Mindset Abstraction on Memory-Based Consideration Set Formation

Fang-Chi Lu and Dhananjay Nayakankuppam

Advances in Consumer Research, Vol.39, p.643

01/01/2011

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Abstract

Three studies, using alternative manipulations of mindset abstraction in different decision contexts, supported our hypothesis that individuals in concrete mindsets, compared to abstract mindsets, think more contextual and specific details about certain decision scenarios and the concrete, fine-grained mental presentations activate more associations in memory, leading to larger consideration sets.

Consumer attitudes

Decision making

Studies

Details

Title: Subtitle: The Effects of Mindset Abstraction on Memory-Based Consideration Set Formation
Creators: Fang-Chi Lu
Dhananjay Nayakankuppam
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.39, p.643
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2011
Academic Unit: Marketing
Record Identifier: 9984380582802771

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